Posts Tagged ‘Ecommerce web design’

20
January
2012 3 Factors that Determine Successful Ecommerce Solutions

Why do some ecommerce solutions work while others fail? The answer lies in the way they have been shaped and the target user’s perceptions’ vis-à-vis these solutions. The problem with some of these solutions is that they look as if they have taken the target user for granted. They haven’t considered the essential needs and requirements of the users and whether they are going to be able to optimize the use of the site or not. Such solutions come across as being built just for the heck of it and by not giving  due importance to the various factors that determine successful ecommerce websites/applications/shopping carts.

Let’s take a look at some of these factors.

Focus on User Experience

Whether it’s an ordinary website or an ecommerce website, the design must focus on offering an optimal user experience. This is only possible if the website designers take time out to understand the needs of the target users and what they expect from the website of this kind. What’s more, the focus must always be on the kind of design that doesn’t hamper the delivery of the message of the website and the kind of navigation that is extremely simple to use. Online shoppers don’t like wasting time and want to get in and out of the website in quick time.

Shopper Friendly Features

No doubt the design of the landing page of any and every ecommerce solution must be really good and must be able to draw in the website visitors. But, what is of even more importance is that the design of the website must be extremely shopper friendly. So, the focus should be on the product details page and the whole shopping cycle that takes the online shopper through the whole process of shopping on the ecommerce website. It must be such that users are able to optimize its use and ensure that they are not confused by any facet of the shopping process.

No Design Clutter

And last but not the least – it is only minimal design clutter that ensures the design of the website looks professional. This is what will make sure that the design projects credibility and the shopper believes that all products available on the site are worth a purchase. This is why the focus of the design more than anything else should be on projecting clarity of purpose and zero complexities.

These are not the only factors that contribute toward ensuring a successful ecommerce solution, but they are enough to ensure that the ecommerce solutions are on the right track.

26
October
2010 ESSENTIALS OF ECOMMERCE WEBSITE DESIGN

An Ecommerce website design is made with the aim of driving customers to buy products through the site. This means your service provider has to come up with a design to allure people and appeal them for a purchase. The design must be aesthetically pleasing and functionally satisfying! Here are a few tips to achieve your dream of having an effective Ecommerce web design:

  • Having structured and defined paths

It is difficult to influence customers to buy without a proper outline to guide them into the buying process. A definite, well-structured path will make it easy. Including a flowchart, for instance, showcasing the different webpage elements along with path direction for each simplifies the things for the visitors. A small business web design with attention paid to such details can really take the purchase rate up.

  • Easily locatable and prominent product buttons

It’s good if you have the product buttons displayed right on the home page. The product button would directly take the customer to the product page, and the purchase decision would be speedier. More clear the visibility of it more are the chances of having a successful purchase. A good custom web designing company understands this. You would find a high-quality website designing approach to include placing of these product buttons on the top left hand corner as this area is most frequently seen by customers. Size of fonts and selection of colors also play a vital role here.

  • Accurate search results

Not having search buttons in your Ecommerce web design is disastrous. Not just having them but them yielding the accurate results is also utmost necessary. A query or search result should ideally spot the desired product description webpage. By these features, you are actually making the customers narrow down their search of what they are looking for.

  • Display of price

Every vendor wants a maximum conversion rate. This is only possible if the customers’ online experience is hassle free. If they have to click too much for gaining product information, they may turn down. Displaying the price upfront will help minimize the number of clicks for product knowledge, thereby increasing the chances of purchase.

A high-quality Ecommerce website design cannot afford to ignore the above-mentioned elements.